Tag: Marketing
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3 Dimensions of Social Networking Influencers-driven Marketing: Consumer Benefits, Influencers’ Competency and Regulatory Compliance

Influencer-driven marketing is growing in the present day social networking channels where brands collaborate with individuals who have a significant social media following to promote products or services. Celebrities, Famous Sports Stars and Other influencers take active role in marketing the specific brand or service. Consumers are easily attracted towards the marketing ads portraying such influencers.…